Yopa Offer a Property For Sale in London
Yopa: A Study of an Internet Estate Agency
 Based on Data Gathered During Spring 2018
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Yopa

Yopa, a so-called "hybrid" real-estate agency in the UK, is taking advantage of the Internet to reach a broad client base.

This study examines Yopa's business model and customer experiences from the perspective of generic models of management.

The aim is to examine if the Yopa model succeeds in introducing sellers to buyers in a dynamic property market. 

 
Yopa: A Case Study of an Internet / Hybrid Estate Agency 

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Should you wish to comment on the work described here or to contribute data and your experiences of Yopa, then please do be in touch.

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What Yopa Claims To Do

Claiming to provide "your own Yopa estate agent" at a fee "lower than high street agent commission", Yopa's agents "know their stuff" and the "personal online control centre" (an Internet interface) provides "full visibility and control" over the sales process.

Source: https://www.yopa.co.uk/#why-choose-yopa (15 June 2018)

How Clients See Yopa

This survey suggests that Yopa have serious difficulty in living up to their claims.  This site includes survey and anecdotal evidence that documents a customer service gap at the heart of Yopa's operations 

Yopa Survey Methodology

This survey was carried out during the Summer of 2018 using a qualitative methodology based on current academic practice. Users of Yopa's services were interviewed, their responses analysed. The outcome of the work is reported here and is contextualised using a number of theories from the broad field of business and strategic management.

  

Professor Dr. Paul Sudnik. Munich University of Applied Sciences

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